I almost bought a course about buying and selling courses.
I know how that sounds.
Believe me I felt every bit of the embarrassment and regret that comes with it.
But what no one is going to tell you about the decisions that feel stupid in the moment this this…
Sometimes you have to get uncomfortable to make a life changing decision.
You might not realize it at the time. You might feel stupid. You might feel regret crawling up your chest at 2am wondering what you were thinking or if you’re even cut out for building an online business.
But if you slow down. If you take the time to actually learn about yourself. To understand the products and services you invest in. To sit with the discomfort instead of running from it.
You will get somewhere.
Somewhere big.
The moment I stopped feeling stupid wasn't when I made my first dollar. It wasn't when someone told me I was on the right track.
It was when things started to make sense.
It was when the pieces clicked. When I looked back at everything I thought I wasted and realized none of it was wasted. The failures. The money spent. The late nights questioning everything.
The problem was never the course.
Everything with it was just the steps I needed to take, to get as far as I did to finally understand.
The real problem was me. And probably you.
I lacked the knowledge. The skill. The mindset to continue the journey.
But here's the part that genuinely really surprised me.
The one skill that changed everything?
99% of people are already using it without even knowing about it.
Every time you convince a friend to watch a show you love — that's copy.
Every time you write a caption and someone stops scrolling — that's copy.
Every time someone buys something because of how it made them feel — that's copy.
You're already doing it. You just haven't learned how to do it on purpose yet.
That's when I stopped looking for shortcuts, mentors, guides, any kind of help, and instead I started learning the one skill that makes everything else work.
Copy is the reason anything sells online. It's the reason people follow. The reason people buy. The reason people stop scrolling and actually pay attention.
Once you understand it, and I mean really honestly understand it — you can build anything.
One reader. One idea. One offer. One action.
And that isn’t some random marketing formula.
That's how everything actually works.
So here's what I want you to take from this.
Study why people do what they do.
Why do they want to buy that product? Why do they follow that person? Why does one sentence stop them and another one doesn't? Why did the chicken cross the road?
Because the moment you start asking those questions, you stop being a consumer of content and start being a builder of a business.
If this resonated with you or interested in following my journey, subscribe below. Every week I’ll share what I'm learning, what's working, and what isn't.
P.S. The course felt stupid at the time. It led me here. Sometimes the dumb decision is the right one. You just have to be willing to stay long enough to learn and find out